Be sure to also focus on the benefits of your offer. Readers want to know, “What’s in it for me?” and “How will this solve my problem?” Answer those questions for them in your website copy.

Add Your Heading Text Here

Your website copy should answer questions like:

What is the offer?
Who is the offer for?
What makes you different?
Why is this credible?
How do I take action?
Again, it’s all about the reader.

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